In the interview, Wu Longying, the founder of Cheerbb, said: " Participating in Big Promotion do need to give up remarkable profits and give considerate discounts. But price war won't become a norm for Cheerbb. We focus more on product quality improvement, client experience, service quality and platform construction. Cheerbb will launch VIP Flash Deals service for our fans to build up our own core competitiveness."

As for Cheerbb's overall development strategy, Mrs Wu said: " As toy e-businessman for 5 years, Cheerbb has accumulated more than one million users. With the channel sink, we will further expand our business into third and fourth tier cities. The next strategic focus of O2O is to develop Cheerbb Children Intellectual Toys Off-line Experience Center. Cheerbb brand strategy transformation and combination of online and offline enable Cheerbb to expand from single e-business to offline experience shops, which provides more children and families with the opportunity to enjoy service from us, provide ourselves with an opportunity to create the Cheerbb Ecological Circle integrating intellectual playing, happy learning and shopping.